Hunger racks one's brain

A few days ago, after a casual meeting with the guys of Ulugh, a start-up from Girona, I came across a conclusion: you don't need lots of resources to do great things and, sometimes, it's even a disadvantage to have abundance.

When I was at the presentation of BDigitalApss in Barcelona they showed several videos of products from start-ups and the one of Ulugh caught my attention:

I liked its simplicity and straight forward message utilizing so little resources. I really liked it. Afterwards, during the lunch, I had the chance to chat with Rik and Xandra, two of the three members of Ulugh, and I asked them how they got to make such a simple and clear video. The answer was great: “we didn’t have resources but we knew what we wanted to say”. Awesome!

And I do agree. I buy the concept. “Hunger racks one’s brain”. So let’s dare even without hunger!

I see in big companies that we’ve got used to create processes for everything and that, when it gets to creativity, there’s also a process for it. Planning, briefing, agencies, debriefings, etc. So why not to break those processes and try new things coming from our employees? Incentive their ideas and creativity and dare to bring them to life?

Really, if you work with a product and live it as yours, breathe it and smell it everyday, and all your energy is on it, why not to bring also your imagination?. Who’s going to have a better idea about it than you? Dare to create your own concepts, to exercise your creativity. You'll surprise yourself. If you are emotionally engaged with your product and have an idea about how to explain it and trigger the like of your customers, it really deserves exploring it.

Best ideas come from simplicity and genius is everywhere, what is difficult is finding people who dare to express what they have inside. Find it inside you, bring it out and you'll have a diamond.

 Do you dare????