This year has been a special one. Finally we got to launch BlueVia.com and that gave us the chance to talk about this fantastic story to tell. However, despite what everybody could be expecting, we decided not to make any big statement, event at the MWC zoo. We know that we have still a long way to walk and prefer to keep working grass-rooted, directly with developers and ISVs until we gain speed, demonstrating that our value proposition for developers makes sense and works. But the warm welcome and what has been said really deserves a few lines.
Thursday 10th
This year MWC started a few days before for us. On Wednesday James Parton (@jamesparton), Head of Marketing BlueVia briefed UK press on BlueVia public release and in Thursday I did it with the Spanish one. So Thursday was a special day as we had all the press covering the story (see Press Release). Some pieces are:
Light Reading: "Telefonica shows developers the money"
Cinco Días: "Telefonica tienta a los desarrolladores con un nuevo reparto de ingresos"
Telecom TV: "Telefonica consolidates its app developer grooming effort"
Following what was said a few weeks before when we released our closed beta:
Intomobile: "launched a developer platform called BlueVia that’s just about the most innovative thing I’ve seen come out of the backwards telecommunications market since ringback tones"
Telco 2.0: "We believe that the thinking behind BlueVia is a major step in the right direction for the telecoms industry. One that other operators should emulate, and fast"
This is just a sample but shows the interest generated. Said that, the reality is that we need to demonstrate all that with delivery, delivery, delivery...
Friday 11th
Friday was a cool day, we announced the first four services using our APIs and demostrates the multiplatform approach makes sense.
Otter app, an android app
GogoStat, a WP7 app
Test Deck, a Mac app
Twitea.me, a service to tweet using SMS
And also we had the chance to have Sam Ramji (@sramji) in Telefonica's premises to explain how APIs are changing the way brands get connected to their customers. Following I explained how BlueVia can change the way we enhance our customers lives and also Arturo Garrido (@arturogarrido), CEO & Founder of Twitea.me explained how BlueVia is leveraging its Business Proposition and helping him to spread his service to other countries.
It was fun to share stage with Arturo and Sam
BlueVia evangelises API’s to Telefonica’s leadership team from BlueVia on Vimeo.
Saturday 12th
I arrived to Barcelona on Saturday because I was invited to by Stefan Rust (@srust99) and the Exicon crew to participate at the Qtel Innovation Forum. It was a great chance to see first hand the things that Qtel is thinking on deploying in their footprint.
To congratulate for the panel on MCommerce and mobile payments. Very thoughtful
About the part I was in, of course, Apps business, I shared a panel with actually a sample of all the ecosystem, from developers, Android, WAC, aggregators and, of course, a telco. It was cool to see the warm reaction of everybody to the approach of Telefonica through BlueVia and their willingness to collaborate in our challenge. Lot's of follow ups to be done
Sunday 13th
A part from meetings the whole day, it was cool to get to the first event of the MWC: Mobile Sunday Barcelona. I had the chance to meet with great people and friends of BlueVia like Caroline Lewko (@carolineWIP), Carles Ferrero and Rudy de Waele (@mtrends), these are people you should follow as are very representative in this new economy of apps and APIs
There are lot's of things I saw and enjoyed and then headed early to sleep as MWC week was about to start and the rithm expected was frenetic... and I promise it was.
I´ll write some more notes here on MWC plus the full story of the BlueVia crew at MWC to be published at www.Bluevia.com/blog
I hope you enjoyed this warm up.
Jose Valles
@josevalles49
No comments:
Post a Comment